THE IDEA BEHIND THE NAME
Beyond what we know.
An asterisk can stand for everything. We named ourselves for what that word leaves out.
About the name01 / THE ASTERISK
All is a matter of scope.
The question is what lies outside it.
In SELECT *, the asterisk asks for every field in a table. It cannot ask for what the table does not contain. The same limit exists in every account we give of the world: there is always more than we have named.
02 / THE COMPANY
The work is still taking shape.
Beyond Asterisk is a technology company at its beginning. We haven’t decided what to build. The name is a statement of ambition, not a claim that we already know how to fulfill it.
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